Heartland Farms, Inc.

Farmer: Heartland Farms, Inc.
Location: Hancock, WI
Kettle Brand Farmer Since: 2007

Tech-Savvy Taters
A fifth-generation family operation, Heartland Farms started when the Pavelski family homesteaded an 80 acre plot of land in central Wisconsin in 1873. What you could call a family of families, today Heartland is made up of a group of folks all connected by hard work and determination.

Part of that determination is a commitment to balancing technology with tradition to grow the best possible potatoes. With software developed in-house, Heartland can track information in real-time to meet sustainability goals, such as lowering its carbon footprint through reduced inputs of water, electricity and fuel.